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Same content. A different story.

Two sample decks, before and after. The facts didn't change. The order, the titles and the design did. The organisations are made up. The problems definitely aren't.

Charity · Trustee update

Brightwater Community Food Bank

A quarterly update that listed everything the team did. Rebuilt around one result and one ask: £18,500 to get through winter.

Before
Before: title slide reading Quarterly Update to the Board of Trustees
After
After: title slide reading Q3: more families, faster help
Before
Before: nine bullet points of Q3 activities
After
After: 1,138 households fed, with a chart and key numbers
Before
Before: next steps and winter planning bullets
After
After: without £18,500 our stock runs out by mid-January
The title test

Read only the titles. Do they tell the story?

Before: a list of topics
  • Quarterly Update
  • Q3 Activities and Results
  • Next Steps / Winter Planning
After: a story with an ask
  • Q3: more families, faster help
  • We fed 1,138 households, 412 of them for the first time
  • Without £18,500, our stock runs out by mid-January
Small business · Sales pitch

Fernhill Bakery

A wholesale proposal that read like a price list. Rebuilt around what cafés care about, ending in three choices and one clear next step.

Before
Before: Fernhill Bakery wholesale proposal title slide
After
After: Fresh bread on your counter by 7am
Before
Before: About us and our products, dense text
After
After: Less waste, no early starts, no surprises
Before
Before: a pricing and terms table
After
After: pick a bundle and we'll start on Monday, with three priced options
The title test

Read only the titles. Do they tell the story?

Before: a list of topics
  • Fernhill Bakery
  • About Us and Our Products
  • Pricing & Terms
After: a story with an ask
  • Fresh bread on your counter by 7am
  • Less waste, no early starts, no surprises
  • Pick a bundle and we'll start on Monday

Sample decks for fictional organisations, made to show the approach. More examples, from CVs to life stories, are on the way. Real client work is only shared with permission.

Over to you

Got a document you're dreading?

A CV, a pitch, a funding bid, a family story. Send it over and get back something that says what changed, not just what you did.

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