Send me your messy draft.
Get back a document that tells your story.
CVs, slide decks, proposals, impact reports and life stories. I find the story in your content, rebuild it around why, what and impact, then make it look the part.
Story checks from £25. Launch prices for the first 20 orders.
turnaround on decks and story checks
designing curriculum and messaging
One approach. Any document that matters.
Slide decks
Up to 12 slides, story and design, back in 24 hours.
from £50 CareersCV + LinkedIn
Your experience told as impact, not a list of duties.
from £79 Charities and non-profitsProposals and impact reports
Bids and reports that show funders what changed.
from £95 Heritage and family historyMemoirs and life stories
Family memories shaped into chapters worth keeping.
from £95Also articles, family and community newsletters, and longer bids. See everything.
Most documents list what you did. Yours will say what changed.
Templates make documents look tidy. They can't tell your story. Before I touch the words or the design, I work out who will read it and what you need from them, then build everything around that.
Who's in the room?
Trustees, a funder, a hiring manager, your grandchildren. The audience shapes everything.
What do you need them to say yes to?
Funding, an interview, a decision, a memory kept. Everything builds towards it.
What's the one thing they must remember?
That becomes the line nobody can miss.
Read only the titles.
If the titles or headings tell the story on their own, the document works. Here's a sample food bank update to trustees.
Do the titles tell the story?
- Quarterly Update
- Q3 Activities and Results
- Next Steps / Winter Planning
- Q3: more families, faster help
- We fed 1,138 households, 412 of them for the first time
- Without £18,500, our stock runs out by mid-January
Three simple steps.
Book and send your draft
Pay online, then upload your document or notes and answer three quick questions.
I rebuild the story and design
Fast: 24 hours for decks, a few days for longer documents. Cutting, reordering and redesigning so every part earns its place.
You review, I polish
One round of changes, then a final editable file, plus a PDF, ready to use.
For anyone with an important document and no time to make it good.
Charities and non-profits
Trustee updates, funding bids, impact reports for funders.
Heritage and family history
Project bids, member newsletters, memoir chapters and life stories.
Volunteer and youth programmes
Volunteer inductions, partner updates, celebration events.
Job seekers and small businesses
CVs, LinkedIn profiles, pitches, proposals and articles.
20 years of finding the story. Now I find yours.
I'm Chris Pattenden. For 20 years I've designed curriculum, training and messaging, and helped teams and individuals understand the impact of what they do, through teaching, mentoring, and improving processes and operations.
The lesson has always been the same. It's never just what you did. It's why you did it, who benefited and what changed. That's the story your audience needs to hear, and it's what I build every document around.
- Charities
- Volunteers
- Non-profits
- Young adults
- Heritage
- Family history
20 years designing curriculum and messaging
Turning complicated material into something people understand and act on.
Why, then what, then impact
The order every document follows, so your reader gets the point before the detail.
Real human judgement
Every document is read, rebuilt and designed by me.
Got a document you're dreading?
A CV, a pitch, a funding bid, a family story. Send it over and get back something that says what changed, not just what you did.